A Study of Consumer Perceptions towards Spiritual Inputs in Management Education: With Special Reference to MBA Students in and around Pune City

A common man is simply perplexed on the turn of events over the last couple of years that are leading to a series of exposures of fake babas. We are living in an era called “ghorkaliyug” and on top of it we have such crooks preaching spirituality. Really spirituality in India is at one of its lowest points ever. It is with this disturbing scenario in the background, this study has been undertaken with a hope and belief that fake spirituality can be fought with nothing else but genuine spirituality just like a fake product can be fought with a genuine product. The study plans to carry a marketing research for a somewhat tricky product called spirituality. It tries to assess the need for the product, its current state in the market, its advantages and possible difficulties in its delivery.