51

Consumer Based Brand Equity – Consumers’ Attitude towards Malted Health Drink Industry in Kerala

Ms. Kala.S 1 ; Dr.Suman Alexander 2
Category: Research Paper | Subject: Management | Page: 261-266
  • Abstract
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https://doi.org/10.5281/zenodo.1464901

52

Anthropocentric Manipulation in Juvenile Literature: The menagerie in Nursery-Rhymes

Saheli Sinha Roy 1
Category: Research Paper | Subject: English | Page: 267-274
  • Abstract
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https://doi.org/10.5281/zenodo.1464903

53

Effectiveness of Public Policies in Women Employment in India: A Case Study of Gender Budget

Dr. Waseem Ahmad Khan 1
Category: Research Paper | Subject: Economics | Page: 275-285
  • Abstract
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https://doi.org/10.5281/zenodo.1464905

54

Challenges of Indian Banks in the Emerging Scenario

Dr. V Johnson 1
Category: Research Paper | Subject: Commerce | Page: 286-291
  • Abstract
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https://doi.org/10.5281/zenodo.1464907

55

Impact of Job Rotation Strategy on Employees Performance with Special Reference to Banking Sector

Dr.M.Dhanabhakyam 1 ; Monish P. 2
Category: Article | Subject: Commerce | Page: 292-295
  • Abstract
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https://doi.org/10.5281/zenodo.1464911

56

Role of Information Technology in the Economic Development of Kerala

Athira Ambujakshan Nair 1
Category: Research Paper | Subject: Economics | Page: 296-298
  • Abstract
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https://doi.org/10.5281/zenodo.1464917

57

Students Perception towards School Environment

Dr. Mohd Ziaul Haq Rafaqi 1 ; Zainab Musheer 2
Category: Research Paper | Subject: Education | Page: 299-304
  • Abstract
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https://doi.org/10.5281/zenodo.1464921

60

Determinants of Preference towards Passenger Cars in Madurai City

C. Thiruvalar Selvi 1 ; Dr. L. Leo Franklin 2
Category: Research Paper | Subject: Commerce | Page: 315-318
  • Abstract
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https://doi.org/10.5281/zenodo.1465493