Integrated Marketing Communication, Instrument of Modern Organizations Development in terms of Sustainability
The Impact of Perceived Risks on Users’ Behavioural Intention on Using Financial Services Mobile Applications: Extending UTAUT Model
An Insight on Consumer’s Hedonic Behavior, Attitude and Purchase Intention towards the Counterfeit fashion Products
Examining the Age and Rank differences in Motivational factors to join in police force among Women Police
The Effect of Idealistic Advertisements Contrasted with Authentic Advertisements on the Self Concept of Women: A Study to Grasp the Target Audience’s Attentiveness
How a Charismatic – Destructive Leader Falls: A Dramaturgical – Rhetorical Analysis of Travis Kalanick’s Leadership Lifecycle at Uber