Usefulness of Digital Marketing in Higher Education in Pimpri Chinchwad City

The media use in India has gone through numerous unmanageable disparities. Information expose that we presently have over 370 million internet consumer in the country and about 85 % of the population is active through their Smartphone devices. On the root of user base and revenues for most international internet companies India is one of the major markets. Internet is where the population uses highest time more than ever young students and working executives, with the digital marketing pay out accounting for an expansion of over 3700 Crore in January 2018 thus making it one of the most dominant brand communication stands in the current situation. Urban10 propose that “Digital marketing uses the internet and information technology to extend and improve traditional marketing functions”. It has an extensive reach application across area, however in the current context with broadcast digital and social media have gained massive popularity and are essential parts of the decision making of young students seeking higher Education. Digitalization has changed the way information is conveyed and supposed by audience or information seekers. The information conveyed through digital marketing may not be authentic and valid creating a scope for confusing the target audience. The research paper aspire to study how digitalization useful to influencing decision making among Target cluster taking Higher Education Institutes as a sample in Pimpri-Chinchwad city. It search for addition the claim by appropriate data of an institute to calculate whether the information provided for marketing purpose is legitimate adequate to take essential decisions.