The ‘Mouthpiece’ as a communication tools of Indian political parties

Politics and communication are inextricably linked. Political parties use the media to express their views. Most of the political parties and leaders have been using the mass communication tools for a long period. In the beginning they used oral communication and then they used textual communication via newspapers, pamphlets, posters and mouthpieces etc. they are changing their communication elements from time to time on the basis of the elections and convenience. Lala Lajpat Rai (Arya Gazette), Mahatma Gandhi (Young India & Harijan), Jawaharlal Nehru (National Herald), Subhas Chandra Bose (Swaraj), Mohammad Ali Jinnah (Dawn), BR Ambedkar (Mooknayak & Bahishkrut Bharat), Ram Manohar Lohia (Mankind) etc. used mouthpieces to communicate with the masses. In such a situation, it becomes necessary to work on this subject in a research manner. This study has aimed to assess the effective communication element and text content of the mouthpiece. Content analysis and in-depth interview methods were used in the study. The study has revealed surprising facts.