The Importance of Leadership Behavior and Motivation in Creating Employee Performance in Retail Sector (Nestle) in the Kingdom of Bahrain

The leadership behaviour and motivation are considered to be a force that drives the employees toward attaining specific goals and objectives of the organization. In the current situation, every organization wants to make the best use of their financial and human resources. In order to investigate about the impact of leadership behaviour and motivation on employees’ performance, this research was conducted. It was conducted in Nestle Company Bahrain, which is a multinational company. The aim of this research is to inquire about the effect of leadership behaviour and motivation on employees’ performance. The study also focuses on the impact of demographics on the employees’ performance. The data was collected through questionnaire from the employees working at Nestle Company in different sectors. The total of 176 questionnaires were subject to quantitative analysis. The data was analysed using SPSS. The results of this study show that there is a significant positive relationship between the leadership behaviour, motivation and employees’ performance. It was also found that the demographics does not have a great impact on employees’ performance. This study contributes to leadership literature by identifying the significance of positive leadership behaviour and motivation on the employees’ performance and by presenting the link to the success of the business.