Sustainable Growth with Green Marketing: An Economic Indicator
| Vol-4 | Issue-04 | April 2019 | Published Online: 15 April 2019 PDF ( 198 KB ) | ||
| Author(s) | ||
Dr. Sameer S Manek
1;
Dr. Navinchandra. R. Shah
2
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1SDR Bapu Home Science Mahila College and Late M.J.Kundaliya English Medium Mahila Commerce and BBA College, Rajko (India) 2Department of Economics, Saurashtra University, Rajkot |
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| Abstract | ||
Environmental matters are very important nowadays that the business organisation has to consider with the fast process of economic development. It is very clear that without industrial development, economic growth is unimaginable but together with this the sustainable development with environment protection is an important consideration that each and every sectors need to focus on especially industrial sector. The present paper has conducted research work in the reference of green marketing aspects with its objective, benefits, challenges, current scenario, golden rules, future of green marketing so that the development of the country becomes the development of each and every person and even for the generations to come this development can be sustained. |
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| Keywords | ||
| Green Products, Natural Environment, Green Marketing | ||
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