Study on Passenger Preference to KURTC

In a state like Kerala, transportation system support the diversified activities bind together towards growth and prosperity. The study tries to find out the preference of passengers towards KURTC buses. The study focus on the factors that are mostly preferred by the passengers and the overall satisfaction. Primary data using structured questionnaire was used for the above purpose. It was concluded that the use of KURTC buses, alone as a mode of transport was limited. Comfort level, availability of the services, speed of the bus and passengers convenience are the major factors that drives people towards the use of KURTC buses.