Strategic Communication for Success: An Organizational Perspective

Strategic Communication as a management practice has received extensive attention and is being recognized as a structurally integrated function in organizations. Although a large body of research focusses on the strategic communication practices and the role of communication practitioners, there is still scope for new avenues of exploration for strategic communication to be developed as a discipline. Strategic communication involves premeditated communication that works to build professional relationships and builds an environment which is not only productive but maximizes impact. In the precipitously evolving digital environment strategic communication skills are vital in creating a mark in not only facilitating organizations to showcase professionalism in wide-ranging functional areas but also to adapt to a challenging business setting. The present study takes an analytical look at the present state of the field of strategic communication and outlines the various aspects making an attempt to contribute to the unique body of knowledge in strategic communication.