Srimadbhagwad Gita Principles for Business Governance and Sustainability

Vol-4 | Issue-03 | March 2019 | Published Online: 13 March 2019    PDF ( 180 KB )
Author(s)
Poonam Rani 1

1Ph.D. Scholar, University School of Management, Kurukshetra University, Haryana (India)

Abstract

The Gita is a war treatise that enshrined a code of conduct and a way of life described to a warrior midst of a battlefield. The two (the corporate and the epic war) share commonalities that one enshrines into one’s own grooming and this is being considered as a way of life in the competitive world full of complexities, anxiety, misfeasance, and impropriety. The Bhagwad Gita enshrined worldly wisdom and timeless learning principles that steer one to conquer self and the complexities of the work and life. Such timeless wisdom bails out one form self-complications and contradictions, reminds one of one’s duties and responsibilities amidst blurring opportunities and steer one to overcome obstacles and complications. It is equally applicable to the governing institutions (corporate board of director and chief executive in the management of corporate entities, a market strategist in analyzing competitive situations and also to a standalone individual amidst uncertainties). Essentially, the Gita is an abode of timeless wisdom to sustain life and that permeates and sustains business operations as well.

Keywords
Bhagwad Gita, wisdom.
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