Slow Marketing: A new way to move fast

Speed has remained an important measure for customer support because it’s easy to quantify speed as compared to other factors. In the race toward digital transformation, marketers are competing to move fast. Most marketing is fast and driven by ego and competition to move ahead. This is not a race for instant gratification. Everyone wants results and gain profits, and they want them at the earliest. But there’s something that actually happens when we continuously moves at a breakneck pace: We miss things. Incorrect information gets passed on to social media accounts and the customers. Crucial customer issues get missed or by passed completely. In this scenario, there is a need of slowing down and understanding the customer, which is termed as slow mindful marketing. The paper gives insight into the meaning of slow marketing by different authors and researchers, the need of shift from moment marketing to slow marketing to get more long term customer engagement and sustainability. The paper gives examples of advertising and case studies of companies which are following slow marketing and gaining popularity.