Semiotic Perspective on Delimiting AI-Induced Mediamorphosis

Is Semiotics in Artificial Intelligence leading to mediamorphosis? This question is vital because the scholars of artificial intelligence claim that it has the ability to transform the process of communication. This transformation is expected to be very magical as well as mathematical. This practice will question the epistemological assumption that the world is a system of objects. AI has already started processing the speeches, analyzing the faces and reading the texts. Not only this the AI has made it possible that even the programmed machines could report an event. The AI has made it possible to identify the places, building and streets by the machines. Therefore, in media’s context Artificial Intelligence in Semiotics is not about dealing with numbers or digits, it is bout encoding even the numbers into symbols. This study hypothesizes that unless the Artificial Intelligence develops itself as a culture it won’t have the capability of interpreting the contextual meaning of the signs and symbols. Furthermore, in its existing nature of simulation, AI won’t be able to replace natural intelligence because it itself exists as artificial entity. The semiotic approach in true sense can help AI in understanding the reason of interpretation of a phenomenon. And, when this reason is well understood, the researchers will be able to predict whether and to what extent it is capable of creating mediamorphosis? Artificial Intelligence and Semiotics both have mathematics and algorithm at its core and hence they prove to be the bridge between the traditional and digital humanities. But, the application of AI in semiotics has limited to preliminary successes. In solving the complex problems of digital humanities AI is still not that successful. The purpose of integrating Artificial Intelligence with the science and technology was to use and facilitate machines as intelligent entities like human being. Here, the need of bringing the semiotics to AI was felt as the machines had to recognize the patters of recognition matching to human cognitive system. However, in its 70-year long journey, Artificial Intelligence has maintained its own territory, it has helped different disciplines in developing formal logic, patter recognition, programming and analytics and robotics. This study focuses on the use of Artificial Intelligence in Semiotics from the perspective of limitations in using it in development of digital humanities and formal logic.