Need Assessment forRebinding the Employer Branding and Talent Management in the Digital Environment

Acquiring digital capabilities is a prerequisite for organizations to be competitive and sustainable in today‟s digital environment. Organizations are finding ways to develop the tools and talent required to manage businesses in the digital era. To understand the opportunities available in this technological era, organizations need to concentrate on three factors: data-raw material, and talent & innovation-the human factors. This paper is an attempt to analyze the latest trends and strategies available, and adopted by organizations in talent management and acquiring digital skills. Employer branding is observed as a key factor in hiring and retaining potential and talented employees. The study focuses on the role of employer branding in talent management and the necessity of HR departments in developing the digital skills of employees.