Morality Considerations in Investment Decisions in India- An Empirical Study
| Vol-4 | Issue-02 | February 2019 | Published Online: 20 February 2019 PDF ( 251 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.2585860 | ||
| Author(s) | ||
Smriti Tiwari
1;
Dr. P N. Mishra
2;
Dr. Pooja Jain
3
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1PhD Scholar, Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Takshshila Campus, Khandwa Road Indore-452017 MP(India) 2Director, School of Economics, Devi Ahilya Vishwavidyalaya, Takshshila Campus, Khandwa Road Indore-452017 MP(India) 3Sr. Lecturer, International Institute of Professional Studies, Devi Ahilya Vishwavidyalaya, Takshshila Campus, Khandwa Road Indore-452017 MP(India) |
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| Abstract | ||
This paper is a venture into the role of behavioral finance in Indian investments. Through a survey of 66 active investors, the authors have tried to understand the morality considerations in investment decisions of Indian investors. The respondents have rated fourteen moral considerations on their importance while making stock investment decisions. The study concludes that within the realm of financial motives, morals of investors do affect their investment decisions. |
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| Keywords | ||
| Investor psychology, Behavioral finance, Indian investors, Morals, Investor morals | ||
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