Modeling of Effect of Job Stress on Medical Representative’s job Performance

Purpose –The prime objective of this research is to explore relationship between job stress and job performance of medical representatives and to know what extend job stress impact the job performance.

Design/ methodology/approach –To know the cause and effect relationship between dependent (job performance) and independent variables (stress dimensions), we chock out a causal research design. Our population for this research is every individual who represent his/her company to chemist shop and doctors. We distributed 280 questionnaires among medical representatives (respondents) and got back 260 questionnaires only. To know the relationship between dependent and independent variable, we use multi-regression technique with the help of SPSS 16.0.

Findings- This research explains the relationship between job stress (Independent Variable) and job performance of medical representatives. Findings of this research confirm the impact of job stress on job performance. All the job stressor (work load, Role conflict, role ambiguity and inadequate monetary rewards) influences the job performance.

Originality/value – We extensively review the past studies related to impact of job stress on job performance in different industries. To the best knowledge of us very few studies is conducted on sales person. This research gives unique insight on impact of job stress on job performance of medical representatives.