Knowledge about the Marketing Aspects by the Betel Vine Growers in Karur District of Tamil Nadu State

The betel plant is an evergreen perennial, with glossy heart-shaped leaves and white catkin. The betel plant originated in South and South East Asia. In India and Srilanka a sheaf of betel leaves is traditionally offered as a mark of respect and auspicious beginnings. Occasions include greetings elders at wedding ceremonies, celebrating the New Year, and offering payment to Ayurvedic physicians and astrologers (to whom money and/or areca nut, placed on top of the sheaf of leaves, are offered in thanks for blessings). The farmers faced difficulty in selling betelvine leaves in the markets due to changes in prices and the government not fixed the price for marketing of betelvine. Hence, there is an urgent need to reducing the constraints in betelvine marketing and the study was utmost needed to improve their knowledge level of betelvine growers on marketing aspects in the present scenario.