Impact of Social Media Marketing on Small Scale Businesses

This study is based on impact of use of social media tools, for marketing purpose by the small businesses in India. It was found that the awareness of social media is incredibly high among little businesses. It was found that almost seventieth of the respondents use social media for his or her business and to extend their visibility. Nearly half-hour of the respondents area unit still not exploit social media and thence, area unit missing out on an incredible chance to attach and have interaction with potential customers. Small businesses are slower to adopt social media marketing, principally as a result of they feel social media isn't vital for his or her sort of business. This paper highlights the significance of social media in effective marketing functions in today's highly competitive and dynamic technology world.