Impact of Social Media Marketing on Micro and Small Business

Social media plays a vital role in marketing and creating relationships with customers. With limited barrier to entry, small businesses are beginning to use social media as a means of marketing. Unfortunately, many small businesses struggle to use social media and have no strategy going into it. As a result, without a basic understanding of the advantages of social media and how to use it to engage customers, countless opportunities are missed. The research aims to acquire an initial understanding of how a small business recognized for using social media to grow the business, uses social media to engage customers. The problem of research was to identify strategies to help SME’s with social media to interact with consumers, as there is a lack of use of these means in institutions. The aim of the research is to assess the impact of social media on small businesses, to identify social media strategies used in small businesses, to identify the application of social media to small businesses, and to define how social media can be applied to small businesses. The importance of research is important to study the impact of social activity on the performance of small businesses, in the social media environment where it is necessary for small companies to understand the strategies of using Facebook, Twitter, and LinkedIn. The implementation of the social media strategy leads to the growth of small businesses. The research recommendations should focus on increasing the use of social media in business, conducting more studies and researches on the application of social media in various businesses, spreading the culture of using social media in business.