Factors affecting Online Shopping Behavior of Customers: An Empirical Study of Shimla City

Online shopping saves time which is very important for modern people because people becomes so busy now a days that they can’t or they are unwilling to spend much time in shopping on the other hand it is said that money is time and time is money. The present research paper aims to identify the factors affecting the online shopping behavior or customers. To serve the objective descriptive research design is used and primary data is collected from 450 respondents with the help of questionnaire. Data is analyzed with the help of weighted arithmetic mean and factor analysis and it has been concluded that 24 X 7 Shopping facility and Cash on Delivery facility are two major parameters affecting the online shopping behavior of respondents.