Facebook usage among Indian businesses: A website content analysis

The revolution of technologies in the era of internet has led to the new ways in which the companies communicate with their stakeholders. Facebook is the popular type of social media which is used by companies in these days as it promotes two- way communication. This study attempts to investigate the facebook usage among Indian business organization by using web content analysis method. A total of 50 business organizations were investigated and it was found that only 41 of them have their facebook page. Finally the purpose of facebook usage was examined based on the exposure, sharing and involvement framework and it was found that there are a higher percentage of organizations that use the facebook for sharing with stakeholders than the other two.