Digitalization’s Impact on Rural India

As 70% of Indian populations are situated in rural area therefore it can be noted that most of the Indian population is situated in underdevelopment area. The net outcome is also responsible for lack of accomplishment in resourceful marketing or limited accomplishments in marketing. Whereas key in population of any nation bears out the success or failure of any brand of commodity or service, the consequence of „rural marketing‟ should not be taken too lightly. While Educational and infrastructural developments have been affecting rural India since many years, digitalization has shown marvelous impact of technology on rural marketing initiatives. The latest technology is giving a huge difference to the way we look at the earlier Rural India. The process that was started few years ago has developed more in this area. This paper observes the impact of digitalization on rural marketing and many schemes launched by the Indian government with the aim to develop rural marketing.