Customer Satisfaction of a Select Branded Two Wheelers in Coimbatore City
| Vol-3 | Issue-10 | October 2018 | Published Online: 10 October 2018 PDF ( 241 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1463069 | ||
| Author(s) | ||
Dr. J.Udhaya Kumar
1;
Mr. R.Gunalan
2
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1Assistant professor of commerce, Dr. SNS Rajalakshmi college of Arts and Science, Coimbatore (India) 2M.com, Department of commerce, Dr. SNS Rajalakshmi college of Arts and Science, Coimbatore (India) |
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| Abstract | ||
Within the present generation, patron is the center point of all of the advertising and marketing sports and all of the gamers in the marketplace are looking to hold their area in the minds of the customers. Their pride performs an important position for the success of any enterprise. Branding is around for hundreds of years as a method to identify and differentiate the products and services of 1 producer from those of some other. Its miles considered to be the treasured belongings of a business. The manufacturers which includes, Hero, Bajaj, Honda, Royal Enfield and Yamaha are the famous brands in the wheeler vehicle industry. In this backdrop the look at has been undertaken to take a look at the pleasure degree of the clients toward decided on branded wheelers in Coimbatore metropolis. |
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| Keywords | ||
| Customer Satisfaction, Branding | ||
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