Customer Satisfaction of a Select Branded Two Wheelers in Coimbatore City

Vol-3 | Issue-10 | October 2018 | Published Online: 10 October 2018    PDF ( 241 KB )
DOI: https://doi.org/10.5281/zenodo.1463069
Author(s)
Dr. J.Udhaya Kumar 1; Mr. R.Gunalan 2

1Assistant professor of commerce, Dr. SNS Rajalakshmi college of Arts and Science, Coimbatore (India)

2M.com, Department of commerce, Dr. SNS Rajalakshmi college of Arts and Science, Coimbatore (India)

Abstract

Within the present generation, patron is the center point of all of the advertising and marketing sports and all of the gamers in the marketplace are looking to hold their area in the minds of the customers. Their pride performs an important position for the success of any enterprise. Branding is around for hundreds of years as a method to identify and differentiate the products and services of 1 producer from those of some other. Its miles considered to be the treasured belongings of a business. The manufacturers which includes, Hero, Bajaj, Honda, Royal Enfield and Yamaha are the famous brands in the wheeler vehicle industry. In this backdrop the look at has been undertaken to take a look at the pleasure degree of the clients toward decided on branded wheelers in Coimbatore metropolis.

Keywords
Customer Satisfaction, Branding
Statistics
Article View: 647