Customer Relationship Management in Online and Retail Shopping Center Using Data Mining

Customer Relationship Management is a very important management skill in improving the organization‟s profit. Data Mining is a technique, which is very effective in gradual improvement in Customer Relationship Management. Customer Relationship Management enables you to focus on the relationship between your organization and your individual – whether it's a customer, a service user, a colleague or a supplier. CRM is not just for sale. Some of the biggest gains in productivity may come from CRM as a sales and marketing tool and embed it into your business – from human resources to customer service and supply chain management. This paper deals with Data mining techniques which have been used to improve customer relationship management with different ideas mainly in retail shop and online companies such as Big Bazaar, Amazon , CraftVilla . To succeed, companies must be proactive and anticipate what a customer desires.