Critical Study of Ad Agencies in India
| Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019 PDF ( 147 KB ) | ||
| Author(s) | ||
| Asok Biswas 1; Dr. Rajesh Sharma 2 | ||
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1Research Scholar, Department of Management, Sri Satya Sai University of Technology & Medical Sciences, Sehore, M.P. 2Research Guide, Department of Management, Sri Satya Sai University of Technology & Medical Sciences, Sehore, M.P. |
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| Abstract | ||
The word "advertisement" comes from the latin word "advertere," which means "to draw notice to anything." a public announcement is what advertising refers to. However, advertising now perform roles other than making news, such as persuading potential buyers, reminding buyers, creating demand, and promoting brand preference and loyalty. This journal article is based on a critical examination of advertising companies in India. |
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| Keywords | ||
| Advertising, communication, planning, marketing. | ||
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