Certification of Organic food products: Is it making a difference?

The organic food industry of India is in its inceptive stage and the government has been introducing ample stratagems to flourish this industry. One such initiative is the certification of organic food products in order to ensure the authenticity of the products that are sold under the organic label. This research attempts to check the awareness level and opinion of the organic food consumers about the certification of organic food products. There exists a lack of awareness about these initiatives among the organic food consumers. This study also provides the practical implications of research results for the producers, farmers and marketers and provides suggestions to improve and integrate the organic food market.