Artificial Intelligence in Marketing

Vol-4 | Issue-04 | April 2019 | Published Online: 15 April 2019    PDF ( 306 KB )
Abstract

This study is concerned with how the artificial intelligence helps in marketing .A Brief introduction of applications of artificial intelligence in real life with real life examples , how artificial intelligence helps in different fields like marketing , banking, financing , healthcare and agriculture come under the purview of this study . The main focus is to identify how the marketers apply artificial intelligence in marketing to reduce the error, time and efforts. There are so many examples of artificial intelligence in real life that people are using but are not familiar with in this study they will come to know how they can get their queries solved on different websites no matter what the time is , how these machine learning techniques helps and what is the strength and weakness of artificial intelligence.

Keywords
Artificial intelligence, AI in marketing, Banking, Financing, AI in real life , Machine Learning.
Statistics
Article View: 436