Advertising and Marketing to Female Consumers

Women are an important segment of marketing because of their discretionary spending power; they spend family money; they influence the parents’ spending; they will spend in the future and they will be more of them in the years ahead. As Women are high risk proposition and at the same time they also promise high reward if one can reach and communicate with them effectively, the pay-off will be worth the effort. Hence the researcher is undertaking the following problem statement for the work: To analyze what marketers should do in reaching out to women consumers through advertising and marketing strategies.