A Study of Retention of Student in Educational Institutions

Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019    PDF ( 159 KB )
Author(s)
Mandeep Kaur Reel 1; Dr. Vikrant Chauhan 2

1Ph.D Research Scholar, Dept. Of. Management, Himalayan Garhwal University,Uttarakhand (India)

2Associate Professor,Dept. Of. Management, Himalayan Garhwal University,Uttarakhand (India)

Abstract

Higher Education institutions in the US face new challenges to meet a growing set of demands as well as political, financial, and social pressures to deliver quality education to students. Student retention is at the top of the list. Every institution has specific conditions influencing its student attrition rate. However, preventing students from dropping out requires an overall understanding of what makes them stay enrolled and focused on their studies a wide scope of solutions and initiatives are being implemented today across the US Higher Education landscape to drive up persistence and student success. Digital technologies, like student retention management software and student relationship management systems, as well as new approaches like relationship marketing strategies and best practices, are being jointly applied to improve the student experience from the first day of school to graduation day.

Keywords
Retention Models, Student Retention, Relationship Marketing
Statistics
Article View: 945