A Study on Satisfaction echelon of Customer Towards Shriram General Insurance Services

Shriram General Insurance Company Limited is a Joint Venture between Shriram Capital Limited (Part of Shriram Group) and Sanlam Limited. In this Joint Venture, Shriram Capital Limited holds 74% of Equity and Sanlam Limited holds the balance 26% of the Eq-uity. Thousands of consumers are dissatisfied with the way their claims are served despite spending money on insurance policies and premium. A nationwide study of four insurance sectors life, health, home and motor insurance was conducted by Voluntary Organization in Interest Consumer Education, India’s leading consumer organization. Surveying 3600 con-sumers in 8 metros, the study included 12 Life Insurance and 11 Non life Insurance compa-nies. Interestingly, this study revealed that none of the company has a satisfied customer base. Companies most selling product is motor insurance, based on this survey the maximum customer’s are satisfied with shriram general insurance co ltd. Also customer demand for the online service from company. Shriram general insurance company cover the maximum market by providing good services to customer. Shriram also work for increasing awareness about general insurance in public.