A Study on Managing Perishable Foods with Special Reference to Fruits and Vegetables in Trichy, TamilNadu, India
| Vol-3 | Issue-05 | May 2018 | Published Online: 19 May 2018 PDF ( 264 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1253468 | ||
| Author(s) | ||
Dr. G. Balamurugan
1;
Anithakumari. P
2
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1Assistant professor, Department of Management Studies, Anna University (BIT- campus), Tiruchirappalli, Tamil Nadu (India) 2PG Student, Department of Management Studies, Anna University (BIT- campus), Tiruchirappalli, Tamil Nadu (India) |
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| Abstract | ||
This paper aim to manage perishable foods with special reference to fruits and vegetables in Trichy. Fruits and vegetables are one of the most important component of a retail chain and act as a strategic product in attracting the customer. Due to lack of transportation, storage facilities, and lack of knowledge to recycle of fruits and vegetables are wasted in trichy. The demand for fruits and vegetables is growing year by year with greater potential for the future. Perishable fresh vegetables move to end customer |
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| Keywords | ||
| perishable foods, retailer, customer | ||
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