A Study on Ethnocentric Tendencies of Consumers: An Integrative review of Socio-psychological and Demographic Antecedents
| Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019 PDF ( 169 KB ) | ||
| Author(s) | ||
| Dr.Bhavna Sharma 1; Ms.Poonam Chahal 2 | ||
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1Assistant Professor, B.P.S.M.V, Khanpur kalan, Sonepat 2Research Scholar, B.P.S.M.V, Khanpur Kalan, Sonepat |
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| Abstract | ||
The main purpose of this study is to an integrative review of socio-psychological and demographic antecedents of consumer ethnocentrism. A comprehensive review of literature on consumer ethnocentrism is put in detailed table. The study is divided into two categories of antecedents namely; socio-psychological and demographic antecedents are gathered from the literature. This paper provides a review and an integrative framework of existing research regarding consumer ethnocentric tendencies. |
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| Keywords | ||
| Ethnocentric, psychological, Demographic. | ||
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