A Study on Consumer Preferences Towards Various Attributes of Green Products

This paper glides through the various points of green consumerism why is it important for us and the planet with a massive majority of people trying to help out the environment in one way or the other for long term benefits whereas the regular consumer becoming more beware of chemicals and toxins present in their food. This study also explains green marketing and how various companies wear a garb of green marketing and are able to attract more customers. The pilot study for this project includes as a test set people of Lucknow and Kanpur where the data is collected keeping in mind the family income, qualification and other information mentioned on the label of a product which separates a green product from a non green product.