A Study on Behavioural Finance in Investment Decision of Investors in Bardoli Region

Behavioural finance examines how psychological factors influence investment choices, especially in today’s uncertain and volatile markets. This study explores investor attitudes toward stock market investments, aiming to identify biases that may lead to poor decisions and financial losses. Key behavioural biases considered include overconfidence, anchoring, limited framing, mental accounting, and regret aversion. Data was collected through a structured questionnaire from 100 investors, focusing on the impact of these biases on decision-making. The goal is to highlight the most significant behavioural factors affecting investment outcomes.