A Study of Service Quality Determinants in Life Insurance Sector

The era of advanced technology and more knowledgeable customer had lead enhanced competition in each and every sector in the market. The long term success of the life insurance companies in this enhanced competition can be obtained through providing better service quality. Life insurance companies must know the attributes that constitute the service quality so that they can focus on the concerned attributes and provide better service quality so as to achieve competitive advantage in the market. The present paper focused on finding determinants of service quality in life insurance sector.