A Study of Personal Finance among Employees In Co-Operative Sector Banks In Pune Area

As per the recent surveys and researches they suggest that the people of our country are good at savings. But then they save only in traditional investment avenues with minimum risk. The evaluation of financial planning has been increased through decades, which is best seen in customer rise. Now a day‟s investment of saving has assumed great importance. In near future a proper financial planning has required to invest money in all type of financial product for every investor because there is good potential in market to invest money to achieve their objectives. In this research emphasis is given to the investor‟s mind in respect to investment i.e. the needs and wants are taken into consideration while designing a questionnaire. The main objective of this research is to know the interest of the investor for doing individual financial planning and also to study the investors‟ preferences towards Financial Products on the magnitude of age group. While selecting the sample the researcher has given more emphasis on banking sector investor in Pune because it is the only sector where all type of Age group, Income class and different level of people are represented. The researcher used convenient sampling method for collecting data of 146 samples. As financial well-being of every individual depends upon how well they manage their personal finance. As the personal financial planning is one of the important factors for the future accomplishment. As, In today‟s time personal financial planning and its components has prime importance. The overall objective of my study on this project is to assess the financial literacy awareness and attitude towards personal financial planning of the employees of the co-operative banking employees.