A Multidimensional factor structure modelling approach to decode parental decision towards play school selection in India

Parents have a tremendous responsibility in the formative years of children to cater them with the best learning opportunities. Selection of play schools is thus a crucial issue in this regard. The present study aims at exploring factors that influence parental decision in play school selection based on principal-components-based exploratory factor analysis. Extension to EFA output was made and the factor structure model was confirmed using uni-dimensionality, reliability and validity tests. The study confirms a 5 factor structure model with primal, comfort, divergent being the most important constructs affecting parental decision in play school selection.