Motivating Factors for Savings and Investment Decision of Rural Women
| ICCMCT-2018 | Special Issue | September 2018 | Published Online: 29 September 2018 PDF ( 192 KB ) | ||
| Author(s) | ||
Mary Sruthy Melbin
1;
Viswambharan AM (Dr)
2
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1Assistant Professor of Commerce, St. Teresa’s College, Ernakulam, Kerala (India) 2Associate Professor (Rtd), St. Albert’s College, Ernakulam, Kerala (India) |
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| Abstract | ||
Savings and investment forms part of economic sustainability of any society. Rural women in Kerala are now socially, politically empowered to meet with the requirements of the modern era according to recent studies. But the extent of economic empowerment, depends on savings and investment habits apart from mere income generation. This paper attempts to put light on the major motivating factors for savings as well as investment decisions. |
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| Keywords | ||
| Kerala Banks, Kerala Floods, Stock Market Reflections | ||
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