Green Marketing System of Manufacturing and Agricultural Industry
| ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018 PDF ( 204 KB ) | ||
| Author(s) | ||
Dr. T. Selvakumar
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1Assistant professor of commerce, Sri Sankara Arts and science college Kanchipuram (India) |
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| Abstract | ||
The environmental issue is a major problem. Now a day’s all the state government of India and Indian government have more awake about these issue. It is leads to a trend of green marketing used by the agricultural firm, goods manufacturing industry and service organization as one of the strategies in order to gain profitability and protect the environmental society. This topic will be discussing the green marketing and its sustainability as well as the save the society and top level industries and agricultural industry followed the green marketing. Other than that, the green consumer and branding will be discussed in further in this research as this will attract more customers. Lastly, firm, industry and service sectors will be benefited once green marketing strategy is applied. |
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| Keywords | ||
| Green Marketing Sustainability, Importance and Benefits of Green Marketing, Tools of Green Marketing, Benefits of the Organization, Benefits of the Consumer. | ||
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