Factors Influencing the Customers’ Expectations on an Adcopy

Advertising has become the part and parcel of present-day life. From everywhere around us, advertisements of diverse types attack our privacy. The advertisement has an enormous power that can influence and leads to the changes in the buying behaviour pattern of a consumer. The role of advertising has become a science. It has a concealed voice that advocates, asks, announces, encourages, and intensely embeds into customer’ minds. Customers’ began to describe, examine the language pattern and estimate the language trying to discover the principles, create new kinds of relationship between improvements in the techniques and elements of language, with the objective to be unique and take full advantage of the effect. Thus effectiveness of an advertisement depends on the ad copy, because it describes the content and the text that has to be mentioned in the advertisement. The current research paper is an effort to understand the factors influencing the customers’ expectation on adcopy and suggest the improvement areas for the creating effective adcopy as per the customer’s expectations.