Changes in Retail Business Environment: A Study on the Perception of Unorganised Retailer

The retail sector in India is dominated by large number of unorganised retailers and it is the biggest employment generating activity in India. Millions of people are working in this sector and which is the only source of livelihood of these people. Unorganised retail sector is going through worst and terrible situation, and is facing competition from both domestic and international organized giants. The purpose of the study is to identify the challenges perceived by unorganized retailers in Kerala and also examine the reasons why this sector is predominating in India. The required data has been collected from both primary and secondary sources. The result shows that increase in cost of operation, emergence of organized retailers and changes in consumer behaviour the most important challenges faced by unorganized retailers in Kerala.