Appraisal of Customer Satisfaction in Apartments – A case study of Delhi

The study plans to decide the measurements of consumer loyalty in apartments in Delhi. For this reason, the analyst has chosen the stratified sampling method. Sample size of 450 respondents was considered. Equal no. of respondents was chosen from nine zones of Delhi. Exploratory factor analysis has been applied using SPSS to investigate the variables influencing customer satisfaction of respondents. The outcomes demonstrates that location and approach turns out to be most vital factor in influencing residential satisfaction followed by recreational facilities, environmental attributes, physical layout and location attractiveness of the house respectively.