User’s Satisfaction on Whatsapp Messenger
| Vol-3 | Issue-10 | October 2018 | Published Online: 10 October 2018 PDF ( 277 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1466029 | ||
| Author(s) | ||
| R.Ramya 1; B.Indirapriyadharshini 2 | ||
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1Assistant Professor, PG Department of Commerce with Computer Apllication, NGM College, Pollachi (India) 2Assistant Professor, Department of Commerce (E-Commerce), NGM College, Pollachi (India) |
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| Abstract | ||
The present study underlines the user’s satisfaction on Whatsapp Messenger. The study is based on primary and secondary data. The primary data were collected through questionnaire and secondary data were collected through magazine, websites and journals etc. A sample of 107 respondents was selected using convenient sampling method. Percentage analysis, Weighted average and Chi – square test were used to analyse the data collected. The study reveals that majority of users satisfied with the use of whatsapp, effective in chatting with their friends, relatives etc. |
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| Keywords | ||
| Whatsapp – Satisfaction – Reasons – Features | ||
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