Usage intention of public with respect to Indian Postal Payments Bank
| Vol-3 | Issue-10 | October 2018 | Published Online: 10 October 2018 PDF ( 173 KB ) | ||
| DOI: https://doi.org/10.5281/zenodo.1463071 | ||
| Author(s) | ||
Shabna Babu
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1Assistant Professor on contract, Aquinas College, Edakochi, Kerala (India) |
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| Abstract | ||
| Indian Postal Payments Bank was founded on 1 September 2018 by Government of India under the Department of post. The products of this bank includes regular savings account, digital savings account, basic savings account, current account, mobile banking, fund transfers etc. This paper attempts to find out the usage intention of public with respect to the Indian Postal Payments Bank with the help of primary data collected from 63 samples. The study proves that most of the people are ready to use Indian Postal Payment bank Services. | ||
| Keywords | ||
| Consumer Behaviour, India Post Payment Bank, Usage Intention | ||
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