Understanding the Behaviour of Online Consumers in Aizawl, Mizoram

This article focus on the behaviour of the consumers in today’s perspective i.e., online shopping which has become a part of our life which we cannot keep aside. Data was collected from the entire city of Aizawl, selecting samples from buyers who have purchased through online in which non- probability convenience was used. It identifies the challenges for the retailers as well as the courier services to improve the experience of the consumers.