Transforming Agriculturists to Agripreneurs – Awareness, Willingness and Difficulties

Agripreneurship is the process of developing the range of entrepreneurial activities by changing the quality of management in the process of cultivation. It is a deliberate practice of injecting entrepreneurial culture in farming which is essential to raise the profitability of agricultural sector. A clear understanding regarding the awareness of agriculturists about various agripreneurial activities they can undertake and their willingness to do so is essential to initiate a shift from agriculture to agribusiness. A comprehensive idea about the difficulties they have to face in this process is also required to raise such revolution in the current agricultural traditions. This study is intended to learn about the awareness level of agripreneurs regarding various activities they can undertake and willingness they possess as well as the difficulties they have to face during the process of transforming agriculturists to agripreneurs. Primary data for the study has been collected using pre-tested interview schedule from a sample of 70 agriculturists who were identified by way of non probability sampling techniques. The inferences drawn from the quantitative analysis of data collected states that agriculturists are willing to undertake agripreneurial activities, but they lack awareness regarding such agripreneurial avenues. The results also depict that the farmers have the potential to withstand the difficulties arising in the process of transforming agriculturists to agripreneurs. So it would be beneficial to the society if the agricultural institutions redesign and update the services provided by them to address this issue.