Tourism Destination Image: An Understanding From The Literature

Tourism destination image studies have formed a persistent base in tourism academia. A journey of the last five decades has contributed a lot in understanding and conceptualization of destination image which includes defining, measuring and using image for the development of tourism industry. Present study provides an understanding of evolution and development of destination image concept. Literature is reviewed to understand what image is, how it is defined, how it is formed, what are its various types and how it is measured and why it is important in the field of tourism? Present study provided a literature synthesis to answer these questions.