The Role of Language and AIDA Formula in the Advertisement

According to Wheeler, "Advertising is any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy." If we glance at the present world, we come across different types of advertisement. There are various types of model for the advertisement. One of them is AIDA formula which stands for A-Attention, I-Interest, D-Desire and A-Action. It is considered that the formula of AIDA is a soul of preset advertisement. The function of advertisement is to inform about the product and marketing the product (selling). Here, the present paper titled, „The Role of Language and AIDA Formula in the Advertisement‟ focuses on a) how the formula AIDA helps while advertising new product, b) how the formula AIDA helps to grab the attention of people to new product to till action, C) Effectiveness of the formula AIDA in advertising, d) how the formula AIDA in advertisement manipulate people to purchase new things, e)how the language of AIDA formula grabs the attention of the customer to purchase product. Jean Baudrillard (n.d.) stated that, “There is nothing more mysterious than TV set left on in empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you.”