The Power of Marketing Strategy- “A Comparative Analysis of HCL Infosystem & HP”

Computer hardware market is highly competitive and dynamic today. With strong players operating, the key message is “Survival of the fittest” . The names like “HCL Infosystem” and “Hewlett-Packard Development Company” strikes first to the mind when one talks of Computer hardware. It is surprising how these brands have continued to retain position of „Market Leaders‟ for such a long period of time. This descriptive research undertaken is aimed at understanding the various variables affecting the marketing strategies of HCL Infosystem & HP. Secondly, SWOT Analysis is used for gathering information about HCL internal and external environment to identify its strength and weakness and the future opportunities and threat. Lastly, this research is a deliberate effort on the part of the author to compare & analyze the marketing strategies of the two giants of the Indian IT Industry.