The importance of building brand for agricultural sector in Vietnam

Agriculture is fading as the most important economic sector in Vietnam. Although agriculture still employs more than half of the population and manufacturing accounts for a mere 8 percent of all employment, the output value of both manufacturing and services surpassed that of agriculture in the early 1990s. However, it still lack of branding in the world export and import, compared to many agricultural-based country. In this review, the author will focus on evaluate the importance of building brand for agricultural sector in Vietnam and give some recommendations for improving branding and enhancing the branding level of agricultural sector in Vietnam.